Building Your Brand Bridge

Helping your organization create a clear path with your content and the right platforms so your audience becomes your customer

 

Learn More About Building Your Brand Bridge

Rock the Vote
hatch IT
Boost Labs
John Deere
USA Rice
Bayer

Foundations of Your Brand Bridge

Learn to Think Like Your Customer
Assumption = Missed Opportunities

We know our brand and product so well that we forget to see our brand through the eyes of our customer. Our assumptions and familiarity become roadblocks to our brand bridge that prevent our audience from stepping onto our bridge. Learning to think like your customer will clear the path to your brand bridge.

Simplify Your Brand Message
A Great Story = Connection

Without realizing it, we use language and terminology that goes over the heads of our audience. We lose opportunities, because they get lost in translation. When you simplify your message in the form of a story where your audience is the protagonist, they start crossing your brand bridge as a customer and become a part of your brand.

Create a Clear Call-to-Action
Great UX = Trusting Customer

If your audience crosses your brand bridge but do not know what to do, they will turn back without giving your brand another chance. Your audience is made of individuals who respond differently. Give them a great user experience by guiding them to the right call-to-action, so they can cross into your brand as customer who trusts you.

Want to learn more about building your brand bridge?

Brand Strategy and Marketing Insights

Are People Missing Your Point?

By Lee Brinckley | September 6, 2017

In March 2016, I took the leap into full-time consulting. I registered Lee Forrest Consulting as an LLC and began stepping down a path that I had never gone down before. There are two main reasons for doing this. 1) I was working at a small digital marketing company with a small salary mainly doing…

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Being “Cool” Is Not a Lasting Experience

By Lee Brinckley | August 25, 2017

Looking back to your school days (elementary, high school, college), you probably can remember the “cool” kids…the ones that built their identity around the latest trends from video games to clothes. I admit, at times, I tried to be a “cool” kid with hair, clothes, music, and, sad to say, friends.…

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Why Doesn’t Seth Godin Tell Me Exactly HOW to Be a Purple Cow?

By Lee Brinckley | August 24, 2017

I am currently reading Seth Godin’sPurple Cow”. I am enjoying his book and I figured I would because I enjoy reading his blog. There are…

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