Brand Strategy Services

The Building Blocks for Your Brand Bridge

We believe in a customer-first strategy. This means that before we help you with a solution to you to build your brand bridge, we (including you) need to think like your customer.  If we cannot think like your customer, your message and call-to-action become obstacles instead of a path to your brand. A physical bridge must have deep foundations to be strong and sustainable. Your brand bridge is no different.

Building your Brand Bridge with Three Deep Foundations.

Deep Foundation One: Thinking Like Your Customer

It is so easy to get caught up in our brand or marketing trends that we unintentionally forget our customer. Our customers often think differently than us and, at the same time, change how they think. How do we think like them and predict behavioral changes? In our first foundation, we go through a series of exercises to learn about your customers and re-train your thinking to think like them. You will be amazed how this foundation will help you see your marketing content from your website and Facebook ads to direct mail through your customers' eyes.


Deep Foundation Two: Simplify Your Message

Once you understand how your customers think, we look at all of your content from print to web. There is a good chance to that you are using words and terminology that are relevant to your brand, but are not relevant to your customer, or your content reads more like a sales pitch or technical spec document than does not connect with your customer. We help you simplify your message in the form of a story where your audience is the protagonist. By simplifying your message, your audience steps onto your brand bridge and begins to cross your bridge as a customer.


Deep Foundation Three: Connect with a Clear Call-to-Action

For your customer to fully cross your brand bridge, they must have a clear call-to-action to continue into your brand. The problem is, when we don't think like our customers, we don't see them as individuals and we expect our call-to-action to work for everyone, because are not meeting them where they are. When we think like them and simplify our message, we can create a call-to-action with the right platform (i.e. Facebook ads, website, email, direct mail) to invite them into our brand with a great user experience.


Strategic Tools

There are many wonderful methods, services and tools to help build your brand bridge and share your message. We are agnostic which means we don't always use the same method, service or tool for everyone. We determine which tools will maximize the strength of your brand bridge.

  • Inbound marketing
  • Outbound marketing
  • Social media content
  • Social media campaigns
  • Responsive website development
  • Search engine optimization
  • User experience
  • Infographics
  • Data visualization
  • Mobile development
  • Adwords and online ads
  • Digital analytics
  • A/B testing
  • Video and animation
  • Creative design
  • Public affairs advocacy
  • Digital adoption and training

 

MODX

optimizely

Google Analytics

Hootsuite

Hubspot Inbound Marketing

VoterVoice

Invision

Mailchimp

Wordpress

SproutSocial

 

Questions about building your brand bridge? Let's talk!