We believe in a customer-first strategy. This means that before we help you with a solution to you to build your brand bridge, we (including you) need to think like your customer. If we cannot think like your customer, your message and call-to-action become obstacles instead of a path to your brand. A physical bridge must have deep foundations to be strong and sustainable. Your brand bridge is no different.
It is so easy to get caught up in our brand or marketing trends that we unintentionally forget our customer. Our customers often think differently than us and, at the same time, change how they think. How do we think like them and predict behavioral changes? In our first foundation, we go through a series of exercises to learn about your customers and re-train your thinking to think like them. You will be amazed how this foundation will help you see your marketing content from your website and Facebook ads to direct mail through your customers' eyes.
Once you understand how your customers think, we look at all of your content from print to web. There is a good chance to that you are using words and terminology that are relevant to your brand, but are not relevant to your customer, or your content reads more like a sales pitch or technical spec document than does not connect with your customer. We help you simplify your message in the form of a story where your audience is the protagonist. By simplifying your message, your audience steps onto your brand bridge and begins to cross your bridge as a customer.
For your customer to fully cross your brand bridge, they must have a clear call-to-action to continue into your brand. The problem is, when we don't think like our customers, we don't see them as individuals and we expect our call-to-action to work for everyone, because are not meeting them where they are. When we think like them and simplify our message, we can create a call-to-action with the right platform (i.e. Facebook ads, website, email, direct mail) to invite them into our brand with a great user experience.
There are many wonderful methods, services and tools to help build your brand bridge and share your message. We are agnostic which means we don't always use the same method, service or tool for everyone. We determine which tools will maximize the strength of your brand bridge.