Why Doesn’t Seth Godin Tell Me Exactly HOW to Be a Purple Cow?

I am currently reading Seth Godin’s “Purple Cow”. I am enjoying his book and I figured I would because I enjoy reading his blog. There are other authors that I enjoy as well as that are similar to Seth Godin’s style including Donald Miller (Blue Like Jazz), Mitch Albom (Tuesday’s with Morrie) and Patrick Lencioni (The Five Dysfunctions of a Team). […]

Don’t Be Afraid to Challenge Marketing Advice

I was talking with a business the other day about their social strategy. They mentioned that they were on Facebook and Twitter, but never used Twitter, so I asked why they are on Twitter. Their response was simply “because I was told that I should be on it because everyone else is”, but they could […]